Business

Realigning Your Focus for the New Year

It is the year’s end, and we are facing the next. Ads and messaging bombard us to think about New Year’s goals and resolutions which, undoubtedly, will be abandoned by mid-February, and forgotten by April.

The challenge?

FOCUS.

Focus on goals and aspirations held deep within one’s heart and mind.

Reassess and refocus on the goals you had set, but did not achieve.

This is how the New Year should begin: with a realignment of focus for this coming year. Everyone becomes distracted, waivers off course, or completely derails from their original objectives (which can be good or bad). However, for those few things that are worthy enough of our time and effort, what is needed to see them take shape?

Here are 5 ways to realign your focus for the New Year.

Reflect honestly on the past year.

Every year is a fresh start for something new to happen or a restart to complete a journey previously started. Going into a a new year provides the perfect opportunity to reflect honestly and openly on the past year. Question yourself, and allow others to ask questions. This process of honest reflection opens the space to see if a goal went unmet because it was unrealistic or resulted from a lack of passion.

Reflection helps to know if we need to  realign our focus on the goal, or completely change possibly abandon the goal altogether. It reveals our passions and aspirations getting the new year started with proper focus.

Evaluate your purpose statement.

Simon Sinek spearheads the “Know Your Why” movement that has swept the business community. Read more from him here. The new year provides the perfect place to evaluate your purpose, your “Why” and how it is being lived out in daily life, especially work.

If and when the things we are doing do not lead to this purpose and passion, then we are forced with a decision. Do I leave this position? Do I quit this project? How can I refocus? Ultimately, how does my current profession, start-up, or project fit my purpose? Creating a purpose statement and evaluating it quarterly or annually creates focus heading into the new year.

Create goals and processes that lead to your purpose.

Goals and processes are the pathways to operating in your purpose and passions. Once getting a clear focus on what these are, set goals that will serve as clear benchmarks to show progress along the way. Goals challenge and push toward that vision and purpose statement for one’s life. Goals should be clear and concise to eliminate ambiguity and uncertainty. Here is good resource for several different perspectives and types of goals.

Pro tip: Share your goals with those you trust. It is easier to take steps with others supporting and helping to clarify your goals along the way. 

The other side of achieving your purpose statement is mapping the necessary processes. Create a strategic plan for hitting milestones. Carefully, consider not only the benchmarks, but the steps and challenges you will face. Identify new skills that need to be learned, and how you will acquire them. Once your processes have been set, stick to them for 3-4 months and evaluate. Are the processes moving you toward the goals and purpose laid out? Can they be improved?

Reassess your schedule.

Schedules are necessary. Some will cry reading this, but they are. They guide a day, week, month, or the year. A schedule sets the tone for productivity and creation. It provides structure that many of us need, even when we do not like to admit it.

They can also be a hazard to achieving goals. Poorly done schedules give the sense of busyness without considering direction. At the end of working day or week, it is easy to feel a lack off accomplishment despite the long hours. This is a result of a poor schedule.

Reassess your schedule. Make sure it guides toward your purpose and the individual goals set. Be flexible only when understanding personal processes for achieving your goals. Stick to it. Be unapologetic about it.

Reassess relationships.

The new year and a realigned focus also provides the perfect opportunity to reassess relationships. Those who surround us and serve as sounding boards for ideas, projects, and pursuits may not be the best to help achieve our passions and purpose. While it may not be necessary to completely cutoff relationships, it is good to evaluate where our time is spent. Do others help us achieve our goals or distract from them? Are they positive forces in our lives giving motivation and encouragement, or do they take energy and time?

Everyone needs to evaluate the people around them. Create circles where ideas can be challenged, informed, and progressed. Consider taking on a mentor to help you stay on track, or overcome challenges.

In a few days, we will kick off a new year. It is time for a fresh start. It is a time to adjust. It is a time to realign your focus for this year.

Let us know how we can  help. Drop us an email. Tell us about your purpose, passion, and ideas that you are working toward.

Brand Building Lessons from Spark.ME

On my birthday in 2015, I found myself walking on stage at the Spark.me Conference in Budva, Montenegro. A few months prior, I had applied to be an official blogger (I also had purchased a ticket because I didn’t expect to be accepted as a blogger) at a conference I had never attended and only learned about the prior year. I had met some of the organizers over the preceding months, yet there I was receiving a cake and being wished “Happy Birthday!” in spectacular fashion.

I fell in love with a brand because I realized quickly, the people behind it CARE.

What is the Spark.me Conference?

The conference describes itself as “one of the most carefully curated business/internet conferences in Southeast Europe.”

Spark.me has been organized each year since 2013 as part of the Corporate Social Responsibility program of Domain.ME

While it may not be the biggest conference, I am certain it is one of the most intimate conferences allowing the participants close access and networking opportunities with leaders, pioneers, and top thinkers in the realms of marketing, tech, startups, and entrepreneurship.

(You may also find an astronaut or cyborg roaming around…)

Since I love this brand(-ed event), here are a few brand building lessons I learned over the 4 years of attending the conference. 

Be personable.

“We can’t love a logo. We love a person.” Mark Schaefer

Brand building is founded on connection and relationships with our audience. We tell stories that allow people to love and trust our brands. Mark Schaefer, a globally recognized top marketing strategist and speaker, spoke in 2018 about the need for brands to become more personable to succeed in their marketing. Mark spoke about the decline of mass marketing content centered around the digital identity of a company. 

Instead, brands must focus on the community that they are building. Brands must give their customers and audience a story to tell and an experience to share. User generated content and community shared content are some of the best brand building resources out there. It is up to businesses and companies to activate the potential of their audience.

Set yourself apart.

“What are you known for?” Mark Schaefer

During Mark’s talk in 2018, he spoke a bit on personal branding, but hit points that I believe can extend into our businesses. In fact, it is an age old branding lesson. The need to be known for something. The need to differentiate. 

Whether it is a personal brand we are building or our business brand, we need to carefully consider what we want to be known for. Is it already saturated with content, or is there a market to saturate? We find our niche, and focus there with persistence to make our brand known. 

Look Inside.

“It’s a lot easier to change what you say about yourself than changing yourself.” Denise Lee Yohn

Self assessment can be difficult for anyone especially businesses and organizations that see something going wrong, but not sure what it is. Denise Lee Yohn, a brand building expert, recognized that strong, healthy brands are strong and healthy internally first

“Good brands start from within.”  Denise Lee Yohn

The priority of businesses in developing the far reaching brand must be building something special and strong within their own ranks prior to looking outward. Creating hero stories for the employees creates a greater opportunity for hero stories for the customers. In fact, brands have a strong reach because they have strong employee engagement with their brand.

Start at the core.

“Brand values = meaning” Peter Kim

In 2017, Peter Kim, VP of Digital Consumer Engagement at The LEGO Group, spoke about the story and essence of the LEGO brand, and more importantly how great brands make things awesome. They do this by pursuing brand values which bring meaning into the lives of the employee and consumer. 

Much like Denise’s reminder that amazing brands begin from within, Peter emphasized that amazing brands are so because of their values and the meaning those values bring. “In the case of the LEGO Group, their mission is to inspire and develop the builders of tomorrow. Everything they do goes back to children and how to support the children.” 

Collaborate with your community. 

Timo Vuorensola, a Finnish filmmaker well known for films such as Iron Sky and Iron Sky: The Coming Race, has also become known for his achievements in crowdsourcing and crowdfunding his work. During his talk, he discussed both areas heavily and how he was able to leverage the help of the community that bought into his ideas to create something special. 

For brands, the ability to not only engage them as an audience, but then go deeper by collaborating with them moves them into actually being a community. Communities much like families are not necessarily born but forged over time.

As a brand how do you collaborate with your community to create greater success and draw them deeper into your brand story?

Be mindful of the process.

“Show up! Follow up! Close!” Steli Efti

To say Steli Efti is high energy is an understatement, but with that energy he can deliver so much value in such a short time. He has been launching companies and building brands since the age of 17. He is currently the CEO of Close.io

In 2015, Steli forced his audience to think about the basics. He challenged those around him by acknowledging the solutions to their problems are known, but not convenient. In the end, solutions are left undone. 

One challenge brands face is consistency and follow through. Steli points out that when startups and brands show up, follow up, and deliver, they will win. It’s a day to day process, but it forces consistency by the brand. In today’s media savvy world that disseminates information quickly, being inconsistent once can kill the brand. 

Spark.me 2019

This year the organizing team has already made some exciting announcements! 2018 saw the conference surpass new heights in participants and interest. This year the conference will move to a larger venue in Porto Montenegro in Tivat!

The Spark.me conference is not only about the keynotes and speakers. It also includes being a part of a transformative and engaging community. Tickets have gone on sale. I recommend grabbing your friends, team, or business partners and become a part of the community in 2019! 

Experience Spark.me and experience Montenegro!

(For tips about what to explore in Montenegro in May check out my post here. And let me know you’re coming.)

Coworking Explained: 5 Values of the Coworking Community

In 1995, a concept, known as "coworking" began transforming work style and space design. To keep anyone from setting "the rules", the initiators defined coworking vaguely.

With only 20 years of history, coworking has evolved into a worldwide movement. It has vastly impacted economies, business development, and entrepreneurial ecosystems. Its progress has had direct impact on work environments and whole industries. Some argue it has influenced a stronger creative economy.

What is coworking? One must embrace the values which unite spaces despite their difference in markets and inhabitants.

Community

Communnity extends beyond people working near one another. Community reflects a value of care not only for the space but for the individuals that inhabit that space. It carries an underlying idea of a shared purpose. Sometimes these communities organize around a similar occupation bringing together industry professionals who can push each other along. Other times the community reflects a diversity of occupations, yet the members wish to learn and grow along side of one another. In both cases, there is a shared value of care present.

Openness

An important aspect to any community is the ability to be open with one another. Some cultures struggle with this ideal of being open handed with ideas. Coworking combats this way of thinking. Members of a community must know each other and have trust among their piers. Those entering the space are not there to outright compete or gain the advantage, but to invest and give to the community. Since openness takes time to build, it should always be part of the goals of any coworking space.

Collaboration

Coworking creates an environment for individuals to collaborate with their strengths and professions. Those managing the space can help by encouraging projects that would necessitate collaboration among the members. There have been plenty of examples of new startups and companies forming as a direct result of collaboration within coworking spaces. Such examples create a positive impact on the community internally and the greater local economy.

Accessibility

There has been a shift in work style which rejects the traditional "work in isolation model" which was demonstrated by offices and even cubicles. The coworking value of accessibility rejects this model as well. It pushes the need for people to be accessible. While important ideologically, it may also cause some angst because it entrusts other members to be professional in their approach without being overbearing. When the members allow themselves to be accessible, it builds the community.

Sustainability

Ongoing health and development are central tenets of coworking. Sustainability includes the ongoing development of the economy culture surrounding it. Sustainability brings financial stability and personal/professional growth among the participating members. For sustainability to happen, the members must invest and active in developing the core values.

The coworking community accept these core values as unifying factors across the industry. They are interdependent for the success of the space. Failure in one area may undermine the others. Each core value must be cultivated in the local coworking space.

What has been your experience with coworking? Would you try it, recommend it, or avoid it?